Harry Posin and Home Building

President of Label & CO, Harry Posin spoke about his company and his relationship with the Stiles Group. Before starting his own company Harry help many positions within the industry including Executive Vice President and President of Minto communities where he gained valuable experience in home building and community development.  Label & CO is a building company focuses on highly stylized communities for individuals looking for energy-efficient homes, high quality, and customization. Label & CO has built of 20000 residential units ranging from single family homes, multifamily and high rise development of all price points.

The main focus of his lecture revolved around a joint venture project with Stiles. They were to produce a multifamily community in which Label & CO would act as the GC and join developer. With Harry’s experience, Stiles found comfort in his ability to run an efficient operation and produce the products necessary for the community to be successful. It was extremely interesting to hear how his relationship with a larger company evolved and helped with his development process. In order to be successful in a development such as this, one must phase out the project in order to generate sales and interest within the surrounding area.

With a combination of decades of experience between the two companies, the property was able to sell out quickly without any faults. While working within this industry, I found this lecture to be extremely interesting because we rarely as developers get a view from the builder themselves. The work is much more hands on, dealing with contractors, timelines, budgets, and sales all at once. Harry had mentioned that timing is crucial in a project such as this. Paying attention to when “busy season” hits, there must be units available for sale. Missing a timeline can mean disaster for a builder who has put in much of the capital and time into the efforts of the development.